Temple of Fashion
paris
2015
We designed a pop-up store for fashion brand Zeus + Dione inside the Bon Marché department store in Paris. Inspired by the brand’s Grecian heritage, our concept was based on an ancient Greek temple. Symmetrical rows of oak ‘columns’ surrounding a solid marble base double as display stands, where the clothes and accessories are presented like objects of worship. This temporary structure is backed by alternating bands of jute rope, hand-woven by artisans. The spaces between allow for glimpses of the precious objects within. Solid marble clothes hangers reinforce the monumental quality, a subtle reference to ancient Greek busts.