Dive In
ATHENS
2018
Sophie Deloudi’s sculptural swimwear has a signature look: clean lines, graphic motifs, and a confident sensuality. For this pop-up boutique and window display, we mirrored Deloudi’s graphic approach and brilliant colour palette. Echoing the cutaway contours of the swimsuits, overlapping shapes in block colours create striking backdrops. For a tongue-in-cheek twist, display cases are transformed into miniature ‘swimming pools’. A bold splash of colour in an all-white concept store.